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Hamada Yasushi（浜田康史）
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Odakyu Series 60000 EMU with a “3rd Anniversary of Mocoron” headmark
I imagine there are many mascot characters in your country, too.
There are also many in Japan. For example, many local governments have their own mascot characters, such as “Kumamon” of Kumamoto Prefecture. Railway companies have their own mascot characters, too. For example, my favorite one is “Sounyan” of Sagami Railway. Keisei Electric Railway’s “Keisei Panda” is also quite unique and appealing.
Other than that… Mocoron!
・What’s Mocoron?
As I’ve mentioned several times, Mocoron is Odakyu Electric Railway’s mascot character. It debuted in August 2023. According to Odakyu’s website, Mocoron is a blue rabbit who helps promote child-friendly services on the Odakyu Line. Mocoron likes riding trains and is always looking for something fun.
In fact, we can see a large Mocoron stuffed toy sitting in the driver’s cab of the Mocoron train, a specially wrapped train promoting the Odakyu Line (see my previous post). So cute, isn’t it?
・The 3rd Anniversary of Mocoron
In August this year, Odakyu celebrated Mocoron’s third anniversary. Three years have already passed since its debut. Time really flies.
As part of the third-anniversary celebrations, commemorative headmarks were placed on the Series 60000 EMUs, Romancecar MSE (see the photo above). In the photo below, you can see a close-up of the headmark on the front of the cab. The design is modest, but charming in its own way.
・Background of Mocoron’s Activities
For your information, Odakyu places a strong emphasis on supporting families with children. For instance, elementary school students pay a flat fare of only 50 yen (US$0.33) for any journey.
As I’ve mentioned several times, Japan’s population has been declining. Railway companies cannot simply sit back and do nothing in this situation. They are competing to attract passengers and have to enhance the appeal of their lines. Otherwise, families may move to more popular areas along other railway lines.
Odakyu’s strategy is to attract families with children.
Congratulations on the 3rd anniversary of Mocoron!
There are also many in Japan. For example, many local governments have their own mascot characters, such as “Kumamon” of Kumamoto Prefecture. Railway companies have their own mascot characters, too. For example, my favorite one is “Sounyan” of Sagami Railway. Keisei Electric Railway’s “Keisei Panda” is also quite unique and appealing.
Other than that… Mocoron!
・What’s Mocoron?
As I’ve mentioned several times, Mocoron is Odakyu Electric Railway’s mascot character. It debuted in August 2023. According to Odakyu’s website, Mocoron is a blue rabbit who helps promote child-friendly services on the Odakyu Line. Mocoron likes riding trains and is always looking for something fun.
In fact, we can see a large Mocoron stuffed toy sitting in the driver’s cab of the Mocoron train, a specially wrapped train promoting the Odakyu Line (see my previous post). So cute, isn’t it?
・The 3rd Anniversary of Mocoron
In August this year, Odakyu celebrated Mocoron’s third anniversary. Three years have already passed since its debut. Time really flies.
As part of the third-anniversary celebrations, commemorative headmarks were placed on the Series 60000 EMUs, Romancecar MSE (see the photo above). In the photo below, you can see a close-up of the headmark on the front of the cab. The design is modest, but charming in its own way.
・Background of Mocoron’s Activities
For your information, Odakyu places a strong emphasis on supporting families with children. For instance, elementary school students pay a flat fare of only 50 yen (US$0.33) for any journey.
As I’ve mentioned several times, Japan’s population has been declining. Railway companies cannot simply sit back and do nothing in this situation. They are competing to attract passengers and have to enhance the appeal of their lines. Otherwise, families may move to more popular areas along other railway lines.
Odakyu’s strategy is to attract families with children.
Congratulations on the 3rd anniversary of Mocoron!
The commemorative headmark celebrating the 3rd anniversary of Mocoron